Hi there, I’m Patrick. I create brand strategy and the words to go with it.

I help businesses figure out who they are and why anyone should care. I’m a brand strategist at Verve in Amsterdam, a published author (with translated Dutch editions), and I take on freelance clients across Europe and back home in Australia.

Brand strategy

Positioning, purpose, and everything that holds a brand together.

Copywriting

Words that come from strategy, not vibes or guesswork.

Publishing

Every stage of getting a book made, from structural editing to prepress.

Portfolio available upon request.